Shared wisdom and the why behind our logo and branding

"Joy isn't a signal that you're not serious. It's a sign that you're curious and engaged," says the wise Adam Grant, organizational psychologist, Wharton professor, New York Times bestselling author of GIVE AND TAKE, ORIGINALS, and OPTION B with Sheryl Sandberg.

When I founded just over 4 years ago, many people commented, nt positively, on the casual, playful almost child like font used in our logo.  I was also questioned on the color choices of purple, green and vermilion.  There were opinions about the repeated used of Bella, the on the website and in marketing materials.  Some even chided me that our offices didn't feel "serious" because they were not filled with heavy drapery and mahogany furniture.

Those decisions were intentional and purposeful.  At we believe that happiness and joy should be ever present regardless of your job status, or your bank balance.  We believe that each and every individual has can find joy inside themselves if they take the time to look.

Yes, we can explain why your LinkedIn profile is even more important than your resume and teach you how to interview more effectively.  More importantly, we can help you discover your inherent curiosity and become more engaged with every aspect of your life.

The new career path you discover for yourself is just frosting on your cupcake.