Carrots and Sticks

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Getting people (and companies) to change is hard. And the “carrot-and-stick ways of ‘motivating’ people are so ‘last century,’” says Keith Ferrazzi of Ferrazzi Greenlight — even a financial incentive won’t necessarily get people to embrace a new way of working. So what does motivate workers to embrace change? It’s all about the personal connection.

“No matter how loyal your employees are, or how much pride they have in the company, they won’t be motivated to change just for the company's sake. For your employees to be engaged, they need to see how they can realize their own goals through the collective change the company wants to make.”