A cover letter is an important part of the process of submitting your resume for consideration. When in doubt, send it out. Cover letters are never NOT received positively, so make them count. Especially if the viewer sees your cover letter first, it has to be hard hitting and make a strong marketing statement.
Here's a couple of points to remember.
1. Make it concise - Your cover letter should be short and efficient. Use bullet points, not narrative paragraphs.
2. Build a connection - Make sure that your bullet points respond directly to the most pressing needs expressed in the job description.
3. Don't make promises you can't keep - If you say you're going to follow up, do it when and how you say you are going to. It's often the first time the future employer will see your ability to plan and commit.
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