To Sell is Human by Dan Pink - Lesson Two

"Salesmanship is changing.  The information age that we live in has changed sales.  No longer do we look to sales people to provide the answers to our questions and problems.  We are informed consumers looking to buy rather than being sold.  A subtle, but important distinction.  From caveat emptor - let the buyer beware to caveat venditor - let the seller beware.   Subtle, but important distinctions."