I've had the pleasure of knowing Jackie Camacho Ruiz of JJR Marketing for just about a year. She is an amazing woman with her own incredible do-over. story. She is a successful business woman and those who know her are always impressed with her energy and enthusiasm for life.
Jackie's company publishes and sends out a monthly newsletter to their client list. In it, they feature an interview with a local business person. do-over.me, Bella and I were privileged to be featured in the February "Make it Happen" Newsletter commemorating love, friendship and relationships. Here's the text of the article.
Love - how to build authentic relationships
An interview with CYNTHIA WADE, Founder & Managing Director, Do-over.me
Q: Before starting your business, what was your dream and how did you get started?
A: I started do-over.me, which is a 501(c)(3) not-for-profit in March of 2014. We support adults in transition. I was 61 years old. My dream at that point in my life was to give back. I've been blessed. Even though by some standards, my life has not been "successful," I don't have a lot of regrets. I have many, many memories of good and positive relationships and experiences. I know that if something happens and my life comes to an end, I will be able to say these two very important things: 1.) I have experienced great love; I have received great love. I have given great love, and 2.) I have made a positive difference in the lives of others. I recognize what a gift it is to be able to say that. I wanted to share that with others and think that I have the ability to do so.
Q: Getting the word out about what you do is vital to growth. Name three things you have done to market your business/expertise that have shown the greatest return on investment.
A: My background is in marketing, so we do a lot of it. We have a very robust website atwww.do-over.me. I blog there regularly. I personally tweet and post on Facebook, LinkedIn and Instagram.
Relationships have always been important to me. I have a big following on LinkedIn. As I started do-over.me, I relied heavily on my relationships for many things from filling Board seats to bringing customers through the door.
Word of mouth is the biggest driver of business to do-over.me, followed by social media. It always amazes me when I hear from someone who I haven't talked with in several years. Life runs in cycles. When they find themselves or a loved one in need of what I have to give, they remember me and pick up the phone or shoot out an email on LinkedIn. That's a really great feeling.
ADVICE AND LESSONS LEARNED
Q: What did you learn when you began that could help business owners today build and grow their own successful company?
A: The single most important thing to do is Grind.
Grinding is working hard every day on your goals. Figuring out how to be true to yourself, while at the same time, making a difference in the world. Grinding demands action. Whether you succeed or fail is often not as important as just acting. Don't move and you'll grow stagnate and die. You're always better off making a wrong move and failing. At least you should learn something that will make future moves less likely to fail.
MAKING A DIFFERENCE
Q: What final words of advice do you have for our viewers that will impact how they view authentic relationships?
A: It all comes down to being authentic; being the very best version of you that you can be. When you can do that, your relationships with yourself and everyone else in your life are also authentic. Love thrives in that authentic environment and spreads its magic throughout all areas of your life. Just think of the ways in which the world would change if we could all joyfully claim our authentic selves.
Q: Why is cause marketing important to you?
A: It allows me to follow my passion for supporting people. It gives me an opportunity everyday to make a difference in people's lives and help them transition into something better and greater. Change can be scary. Through cause marketing, I was able to create a foundation that makes transitions easier. It allows people who are going though a difficult time to move forward by being exposed to new experiences and by venturing out of comfort zones.
ONE THING I KNOW FOR SURE...
Love is everything and always worth all the risks.