Whether you are a candidate for a job selling yourself or a marketing/sales person selling a product or a service, it's critical to understand the difference between features and benefits.
A feature may pique someone's interest, but a benefit will make someone buy. A benefit makes someone buy because it clearly provides a tangible benefit to the buyer.
Earning your Engineering degree, for example, is a feature on your resume. Having your Professional engineering Certification is a benefit because it allows you to legally sign off on engineering proposals, plans and other documents.
A clock on a phone can be either a feature or a benefit depending on how you present it. If you are listing qualities and characteristics of a phone, a clock is a feature. If you are explaining how the clock on your phone functions as a watch, an alarm, a stop watch, and timer, then it's a benefit.
Remembering to highlight "what's in it for them" or a clear benefit will make your presentations much more successful.
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