Meeting Dan Pink at Aurora University

Last night I had the opportunity to meet Dan Pink at Aurora University.  Pink is a New York Times bestselling author.  His topic was "How smart organizations are Rethinking Innovation."  Most of the material was taken from his bestselling book, Drive: The Surprising Truth about what Motivates Us which was published in 2009.  His most recent book is To Sell is Human which was published in 2012 and was one of my favorite books EVER!

Pink is a thoughtful, yet very approachable writer who brings dry scientific research to life in his books. Whether talking about the age old incentives of a carrot and a stick or new ways of fashioning an elevator pitch, Pink is spot on with his comments.  His books always include many easy take-aways that can change your world if you act on them.

And in my mind, therein lies the key - action. Pink believes that we can change our lives and his simple explanations and thoughtful advice provides many options for us to choose from to do that.  But, we must act.  Because those actions usually require some behavioral changes, they are often challenging to begin and to maintain a commitment to. provides support for people in transition; for people who are trying to change their lives.  Whether you want to go to work for a company who motivates with carrots rather than stick or you want to learn a new elevator pitch, we can help.  We are well versed in the cutting edge ideas that Pink represents and motivated to support you in learning to integrate them into your life to attain the success that you dream of.

Our next event featuring a Dan Pink book is on Tuesday, April 15 at 7:00 PM at the Geneva Public Library.  We will be discussing his latest book and my favorite, To Sell is Human.  This event is FREE and you don’t need to have read the book to participate.  Handouts will be provided.  

Why is this important?  Everyone is in sales these days, whether they choose to acknowledge it or not.  Pink says about his perspective of sales, “Today, both sales and non-sales selling depend more on the creative, heuristic problem-finding skills of artists than on the reductive, algorithmic, problem-solving skills of technicians.”  Join us on Tuesday and learn how this distinction impacts your daily world, personal and professional.

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