Before we can talk about concepts, we need to mention the most important concept at  It is hidden in our name....At we're about

Action = do

Failure as a part of success = over

Individualizing success = me

The Cornerstone Concepts of Success

These four concepts form the basis upon which was founded. Not surprisingly, these concepts also show up in the most recent research on success in work and in life.

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A Growth Mind-Set

Psychologists tell us that in order to succeed at anything, we need to have an open mind and be constantly filling it with new ideas.  We must believe that we can continue to learn throughout our lives.

Carol Dweck, in her book, Mindset: The New Psychology of Success, says, "We like to think of our champions and idols as superheroes who were born different from us. We don’t like to think of them as relatively ordinary people who made themselves extraordinary." But they are - ordinary people.  We too can be champions and idols.

For those in career transition

Business today requires people who are able to learn and grow because changes are coming fast and furious.  If we want to continue to be productive in this world, we must continue to adapt to it as it changes.  We must not rest on our laurels, but each day seek to push the boundaries of our knowledge and skills.


What's GRIT?  Let’s go with Guts. Resilience, Initiative. Tenacity. You need them all.

Angela Duckworth, in her book Grit: The Power of Passion and Perseverance says, ""...grit grows as we figure out our life philosophy, learn to dust ourselves off after rejection and disappointment, and learn to tell the difference between low-level goals that should be abandoned quickly and higher-level goals that demand more tenacity. The maturation story is that we develop the capacity for long-term passion and perseverance as we get older." 

For those in career transition

It is critical that you have the guts to not only think, but act out of your comfort zone; that you have the resiliency to bounce back after every setback; that you have the initiative to try something new and different; and that you maintain the tenacity to try one more time.  Often the difference between failure and success is just one more try.

A Tribe

Your chosen people to support you and hold you accountable.

In his book, Tribes: We Need You to Lead Us, Seth Godin says “A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”  At we are building a community of like minded people who want to continue to grow and change.  Whether the situation has forced the change, as in the case of job loss, divorce or a major health scare, or if life has just become boring and meaningless, we are individuals who embrace change and recognize that to not grow is to die.

For those in career transition

It is critical that the Tribe that you join is one that embraces change and encourages you to grow. Remaining frozen in the belief that things can go back to normal is often a long and painful road to defeat.  You need a Plan B.


We all need to believe in ourselves and in a better tomorrow.

Dr. Martin E.P. Seligman in his book Flourish: A Visionary New Understanding of Happiness and Well-Being posits a game-changing approach to optimism, motivation, and character designed to show how to get the most out of life —for individuals, for communities, and for nations.

For those in career transition

Individuals moving through a chosen or forced career transition lose hope quickly.  Their world as they knew it seems over and hope for it to reappear, a pipe dream.  Yet, the ability to hang on to hope, to feel it in your bones, is one of the single most important realities that allow us to overcome challenges and create a new and better reality.