My favorite book of 2014 and a must read for everyone whether you are working, unemployed, or retired.
To Sell is Human by Dan Pink
Salesmanship is changing. The information age that we live in has changed sales. No longer do we look to sales people to provide the answers to our questions and problems. We are informed consumers looking to buy rather than being sold. A subtle, but important distinction. From caveat emptor - let the buyer beware to caveat venditor - let the seller beware. Subtle, but important distinctions.
We're All in Sales Now. And boy has sales changed in the past 10 years. Some 1 in 9 workers still earn a living in traditional sales. The other 8 in 9 are engaged in "non-sales selling." We devote upward of 40 percent of our time on the job to moving others.. We are all selling – not just objects, but ideas and techniques. We are persuading, negotiating, and pitching at home and in the workplace; on committees and while doing volunteer work. Everyone will benefit from this interactive discussion!
This event is FREE for members of do-over.me. Guests are requested to make a donation of $5.